Brand ambassador contract template: free in Word, or sign it online
Reviewed in October 2026
A brand ambassador contract sets what an ambassador or influencer will do for a brand, for how long and for what pay. It covers the content, posting schedule, approvals, disclosure of the paid relationship, use of the content and exclusivity.
Ten documents free, no card. Signed by the brand and the ambassador.
Example filled in with sample data
The full brand ambassador contract
BRAND AMBASSADOR AGREEMENT
This Agreement is made on [date] between [Brand legal name], with address at [address] (the "Brand"), and [Ambassador name], known online as [handles] (the "Ambassador").
1. Term
This Agreement runs from [start date] to [end date].
2. Deliverables
The Ambassador will create and publish: [number and type of posts, stories, videos] per [month] on [platforms], and attend [number] events.
3. Approvals
The Ambassador will send drafts [number] business days before posting. The Brand approves or asks for changes within [number] business days.
4. Compensation
The Brand pays [amount] per [month or deliverable], plus [free products, affiliate commission of [percentage] through code [code]]. Payment within [number] days of each invoice.
5. Disclosure
Every post clearly discloses the paid relationship, for example with "#ad" or the platform's paid partnership label, placed where viewers see it without clicking.
6. Honest content
The Ambassador shares only honest opinions and real experiences with the products, and makes no claims the Brand has not approved.
7. Exclusivity
During the term, the Ambassador will not promote [competing products or brands in a category].
8. Content rights
The Ambassador keeps the copyright in its content and grants the Brand a license to repost it on the Brand's channels [and use it in paid ads] for [period], with credit.
9. Conduct
The Brand may end this Agreement if the Ambassador engages in conduct that seriously harms the Brand's reputation.
10. Independent contractor
The Ambassador is an independent contractor and is responsible for its own taxes.
11. Termination
Either party may end this Agreement with [number] days of written notice. Fees earned until then remain payable.
12. Governing law and signature
This Agreement is governed by the laws of [state]. The parties agree to sign it electronically, with the same effect as a handwritten signature.
Brand
Name and title: ______________
Date: ______________
Ambassador
Name: ______________
Date: ______________
What the template includes
Term of the partnership
Posts, stories, videos and events
Draft approval times
Fee, free products and affiliate commission
Clear disclosure of the paid relationship
Honest opinions and approved claims
Exclusivity by category
License to repost and use content in ads
Conduct clause
Contractor status, termination, governing law and electronic signature
What you fill in
Field
Example
Brand
Peak Trail Nutrition Inc.
Ambassador
Jess Rivera, @jessruns
Term
January 1 to June 30, 2027
Deliverables
2 posts and 4 stories per month on Instagram
Fee
USD 1,200 per month
Commission
10% with code JESS10
Exclusivity
Sports nutrition
Ad usage
90 days
How it gets signed
1Choose «Use this template», fill in the fields and review the full brand ambassador contract.
2Send it by WhatsApp or email. The other party opens the link on their phone without an account.
3They tap the brown bar at the bottom that says «Sign as …» and draw their signature once.
4Everyone gets the signed PDF with its signature certificate. Anyone can check it at signsolu.com/verificar.
The signing screen tells each signer that signing means agreeing to sign electronically. It links to the electronic signature disclosure that the ESIGN Act asks for.
What you get once everyone signs
The signed PDF. The final brand ambassador contract with every drawn signature in place.
The signature certificate. It lists each signer and the date and time of each signature.
A record you can check. The folio on the certificate opens the document history at signsolu.com/verificar.
Reminders. Turn them on and SignSolú reminds every signer who has not signed yet.
Your first ten documents are free and need no card.
What the law says
The FTC Endorsement Guides, 16 CFR 255.5, say a material connection between an endorser and the seller must be disclosed clearly and conspicuously when the audience would not expect it. Payment and free or discounted products count as material connections.
Clause 5 puts that duty in writing, so both sides know what each post must show.
Brands and ambassadors share that responsibility. Brands usually monitor posts and ask for corrections when a disclosure is missing.
The ESIGN Act, 15 U.S.C. 7001 gives an electronic signature the same legal effect as one on paper. A contract cannot be denied effect only because it was signed electronically.
Disclosure that viewers actually see
A disclosure hidden after "more" or among twenty hashtags does not help viewers. Put it at the start of the caption or in the video itself.
Use the platform's paid partnership label where it exists. Many brands ask for both the label and a short "#ad".
Content rights and paid ads
Reposting on the brand's page is one use. Running the content as a paid ad is another, and ambassadors usually charge more for it.
Clause 8 names the period and whether ads are included. When the period ends, the brand stops using the content in new ads.
Signing with many ambassadors
Brands with ambassador programs send the same agreement to dozens of creators. Save it as a template and change only the names and fees.
Each creator signs from their phone. The brand keeps every signed agreement with its certificate in one folder.
Example of a six-month program
A nutrition brand signs a running creator for six months at USD 1,200 a month plus 10% on sales through her code. She posts twice and shares four stories each month.
Every post opens with "#ad" and uses the paid partnership label. The brand may run her best video as an ad for ninety days.
Common mistakes
No disclosure clause. Write it down, even if both sides know the rule.
Vague exclusivity. Name the category, not "competitors".
Unlimited content use. Set a period and say whether paid ads are included.
Measuring results
Agree on what success looks like before the first post. Common measures are reach, clicks and sales through the code.
Ask the ambassador to share platform insights each month. Write that duty into clause 2 if it matters to you.
Results help both sides decide whether to renew. A clear record makes the renewal conversation easy.
Renewing the partnership
Send a short amendment with the new dates, fee and deliverables. The ambassador signs from their phone and the program continues without a gap.
Gifting before a contract
Many partnerships start with a free product. Even then, the creator should disclose the gift when posting about it.
A short gifting agreement with the disclosure rule sets expectations early. It can turn into a full ambassador contract later.
Send it from SignSolú with the product list. The creator signs before the package ships.
Keep every signed agreement and gifting note in one folder. When the program grows, the records are already organized.
Renewals then take minutes, not weeks of back and forth.
